Codelive

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Branding

Coding ideas to live

We collaborated with Codelive to give them a new identity that reflects their core values of transparency, efficiency and flexibility, and represents their passion of seeing code go live.

We crafted a playful yet systematic identity that originates from the unseen nature of Codelive’s work. Dedicated to their transparent process from code to live, Codelive builds bridges between digital minds and human hearts.

Our part:

Research and insights
Brand strategy
Brand name
Brand identity
Creative strategy
Art direction
Tone of voice
Logo design
Graphic design
Illustrations
Brand guidelines

Driven by excellence

The brand is built around the idea of transparency in which the outcome is both professional and visually pleasing, but underneath lies an unseen system. We enhanced the idea of something being perceptible, but transparent to the core, as if looking through a glass.

The team’s passion and joy become visible through a set of playful illustrations allowing the brand a wide range of flexibility and helping them visualise complex tasks in a more human way.